Have you noticed recently where ads will not advertise what they are selling but they pretend like they are an influencer that found this cool thing and they are telling you about it? 

I don’t like being sold things I don’t want, but this is an interesting development

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

Marketing is never far behind, brands like Nike have been doing this for years, showing you what kind of person you would be "using their products". For me it's good, one realizes but accepts that there is excellent and well-done work by creative agents.