Why aren't you "marketing" to increase the number of "creators" to increase supply of interesting and entertaining content?

- Marketing is something you do when you have a clear, repeatable value prop; it's a post-product market fit behavior

- Sales is what you do when you haven't figured out the repeatable process and requires a lot of talking to users, product iteration; if you don't have a repeatable sales process, this cannot be outsourced beyond the startup's founders

despite thinking marketing is an absolute waste of time, I somehow still find myself FUCKING CASTING ABOUT WHY WE DON'T NEED MARKETING EVERY 3 HOURS.

playing house wife and cooking some pasta bullshit this weekend might help. and no, don't tell me to FUCKING CHILL.

What have you marketed pre-product market fit and how much DAU did you get to (with >20% d30 retention)?

I'll wait.

torn if it's worth a mention ... but probably yes - it's a lesson as well.

SaaS tool for "all team knowledge management" called Fibery - within the first 3-6 months after launch they got >65% d30 retention and it stayed there for next 2 years. 

Serious problem was - we never found new top of the funnel after that launch. Meaning - that churn would be <5% every month, but new client onboarding would be even less. Over all - total positioning fail 🥲 

And it led the team to believe early on they have PMF and two years after, they'd still as far from it as when they launched.