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I expect this one is very logical yet often forgotten ... probably because timeline is full of blabla about hype and how every project must have it. 

I'd argue that hype without narrative is useless waste of time. Narrative is like your long-term vision and strategy in words. It doesn't guarantee hype but it's the only thing which matters to people who stay with you longer, i.e. past the first dip 😬 

Check out how to get to narrative the easy way 👇

I expect this one is very logical yet often forgotten ... probably because timeline is full of blabla about hype and how every project must have it. 

I'd argue that hype without narrative is useless waste of time. Narrative is like your long-term vision and strategy in words. It doesn't guarantee hype but it's the only thing which matters to people who stay with you longer, i.e. past the first dip 😬 

Check out how to get to narrative the easy way 👇
https://paragraph.com/@buildbetter/narrative-greater-hype-the-sustainable-way-to-win 