there are a lot of parallels between token communities and company culture 

how?

it's human nature: when everyone is winning, cultures are more positive, optimistic, forward looking

when everyone is not winning (or winning less often), people get nervous , more disgruntled, backwards looking

the lesson here: to shift culture, create more wins

sounds straightforward, right? harder to actually do

the only way to navigate this is to focus on making one day better than the day before, one week better than the week before, and then after a few such weeks minds and cultures tend to shift very fast

But with company cultures winning isnt always tied to making money

You can have an amazing company culture while still be struggling to survive

That is the challenge and opportunity for token communities, how do you develop a positive, optimistic, longer-term focused and engaged culture that is not impacted by the volatility of the token? How do you provide value beyond the financial?

Creating brand magic with startups @byronfive | Ops expert 👧🏻 👧🏻 👦🏼 | NYC or nowhere🗽| Prev Co-founder COO/CMO @snickerdoodle, Citi, Amex | /hopecore 🤞

I agree that it's possible to create very strong culture around fighting and struggling. I also believe (and this is from experience) that culture gets much more easier the more you are succeeding. Everyone likes winning.