DAUs feel like a web2 metric. seems like viewing users as all the same made sense in the ad model where a view was a view is a view. but with all this identity data/access to wallets txn history and balanceOfs in web3, you can rank users by a lot of things from the app level. how much ETH do they own? How many NFTs etc

Most big web2 companies have a deeper core metric than DAUs.

In adTech its often something along the lines of "susceptible to click ads and convert". That metric internally carries a lot more weight.

So in essence I agree with you completely, but I don't think it's a new web3 thing. DAUs not that useful on their own.

Building https://srcbook.com // creator of the https://blockchainsmokers.xyz

How is “susceptible to click ads and convert” measured? Both process wise and metric wise.

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This is called the attribution problem and is such a critical field that many many companies do specifically this in the adtech space.

There’s no obvious answer but the idea is leaving trackers in the payload and calling back on clicks.