This is preposterous. 

And honestly this is what I struggle with.

I want to be like, “all in” on tech and rah rah let’s build new institutions together network states let’s gooo

I want to be a part and then I see this stuff and I’m like …. Ugh I can’t 😭

I could write an essay as to all the reasons why. I used to work at a media agency. Twitter never was a must buy even in the Jack days. And that’s the tip of the iceberg. The declining product quality, the content moderation deficit (I’m sorry but no one wants an ad next to a beheading or the n word), adjacency to low quality ad inventory, and the fact that Elon told Bob Iger GO FUCK YOURSELF all play a role here. 

I encourage you if you are a small business owner to try and spend money with Twitter for ads and see how it goes, report back. Heres one experience https://x.com/dennishegstad/status/1786395935800525004 

Elon is not trying in the slightest to make the offering good, is openly antagonizing buyers, and then plays victim?

running ads on X/Twitter is just lighting your money on fire 

you'd think after 15 years they would finally figure out how to make a decent advertising product

every single campaign i run spends my budget within the first 30% of the day, USA traffic, which means while most of… https://t.co/tiXr5CTByc

dennis hegstad

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

It’s not up to the advertisers to make money for the platform. Capitalism lets them put (or not) money where they want. 

If X is the best place to put ads up for profit, that’s what they will do.