
balajis
@balajis.eth
54 Following
183191 Followers
11 replies
66 recasts
332 reactions
11 replies
15 recasts
164 reactions
21 replies
42 recasts
261 reactions
22 replies
60 recasts
430 reactions
34 replies
66 recasts
494 reactions

Peer to peer ad markets are now live on Zora.
For any post you can buy the content coin. And if you’re the number one holder, you can pin a link under the post.
This solves many issues at once.
(1) First, it gives utility for holding a post-specific digital currency.
(2) Second, it allows creators to share directly and instantly in ad revenue.
(3) Third, it allows advertisers to micro-target individual posts more specifically than ever before. Entire new crypto ad exchanges can arise on this basis.
(4) Fourth, it’s an application that’s legible to web2 execs, as they understand the monetization of attention.
(5) Fifth, you can work out the CPMs, but they may well be lower than traditional ads.
(6) Sixth, it’s enabled by the p2p aspect of crypto, as it’d be hard to facilitate this kind of microtransaction otherwise.
(7) Seventh, creators will probably want to curate their top reply or have AI doing it for them.
(8) Finally, if this works it can be scaled across any social crypto product. 24 replies
67 recasts
439 reactions
29 replies
75 recasts
464 reactions
33 replies
65 recasts
386 reactions
6 replies
25 recasts
135 reactions
36 replies
130 recasts
511 reactions
46 replies
48 recasts
344 reactions
13 replies
12 recasts
97 reactions
3 replies
3 recasts
40 reactions
8 replies
4 recasts
41 reactions
45 replies
51 recasts
241 reactions
23 replies
11 recasts
101 reactions
14 replies
45 recasts
138 reactions
68 replies
235 recasts
855 reactions
17 replies
67 recasts
234 reactions
18 replies
45 recasts
270 reactions