
balajis
@balajis.eth
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Peer to peer ad markets are now live on Zora.
For any post you can buy the content coin. And if you’re the number one holder, you can pin a link under the post.
This solves many issues at once.
(1) First, it gives utility for holding a post-specific digital currency.
(2) Second, it allows creators to share directly and instantly in ad revenue.
(3) Third, it allows advertisers to micro-target individual posts more specifically than ever before. Entire new crypto ad exchanges can arise on this basis.
(4) Fourth, it’s an application that’s legible to web2 execs, as they understand the monetization of attention.
(5) Fifth, you can work out the CPMs, but they may well be lower than traditional ads.
(6) Sixth, it’s enabled by the p2p aspect of crypto, as it’d be hard to facilitate this kind of microtransaction otherwise.
(7) Seventh, creators will probably want to curate their top reply or have AI doing it for them.
(8) Finally, if this works it can be scaled across any social crypto product. 26 replies
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What does an AI-first social network look like? Some thoughts.
First, you can prototype it with Farcaster. You don’t need to reinvent users, wallets, the feed, any of that. So that alone speeds you up.
Second, open source models are now cheap enough to run that you can just put them behind a normal button. X’s Grok integration is a good example.
Third, there is tremendous room for an AI which is prompted not just on immediate context (your post) but on social context (your past posts and those of your friends). It could autogenerate prompts it thinks you’d like.
Fourth, AI improvements on seemingly simple things like image upload widgets could be profound. You could automatically search for similar images, upscale them, auto-annotate them, or do something else.
Fifth, AI could enforce a certain style in a community. As heavy-handed example, every post could be rewritten in Olde English. If you opted into this kind of moderation, it could produce unique communities. Like filters, but for text. 29 replies
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