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Dan Romero
@dwr.eth
1/ The toothbrush test A helpful heuristic I use to evaluate consumer apps is the toothbrush test. I first learned about it in 2014 in a NY Times article. "When deciding whether Google should spend millions or even billions of dollars in acquiring a new company, its chief executive, Larry Page, asks whether the acquisition passes the toothbrush test: Is it something you will use once or twice a day, and does it make your life better? The esoteric criterion shuns traditional measures of valuing a company like earnings, discounted cash flow or even sales. Instead, Mr. Page is looking for usefulness above profitability, and long-term potential over near-term financial gain. Google’s toothbrush test highlights the increasing autonomy of Silicon Valley’s biggest corporate acquirers — and the marginalized role that investment banks are playing in the latest boom in technology deals."
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azimandias
@azimandias
There are also many great consumer products that don't have daily usage. Think Zillow, OpenTable, Amazon, etc. I also think an anti-pattern here are apps that try to force daily use but don't have a natural daily usage frequency, and just end up annoying their user base with overly aggressive notifications.
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