Consumer Crypto

what are the best examples of apps which drove net new consumer behavior? 

along a related thread was Clubhouse which piggybacked off of chatrooms but in a new form. Driving net new consumer behavior is quite a hard task to undertake.

EigenDA DevRel - onchain thinker and sharer of information
~
Prev @ intuition.systems

good things take time—frictionless experiences—product × strat × ops

substack worked like an exchange for ideas between creators and consumers; the net result was the relationship b/w them, that turned consumers into customers

i once looked at it through the lens of "gumroad-as-a-marketplace but for newsletters," but it didn't cater to the community factor that substack thrives on beautifully

lenny's newsletter is a great example; several creators bootstrapped their own (ex. platformer) after gaining traction through substack

On the supply side of newsletters? 

Or how do you think about it?