✔️Nike-owned NFT wearables startup RTFKT is winding down.

RTFKT, the NFT project most known for its attempt at making “digital shoes” a thing, is shutting down, according to a statement on Monday. The project, acquired by athletic wear juggernaut Nike in 2021 for an undisclosed sum, plans to fully unwind by the end of January, though its Ethereum-based tokens will remain accessible. 

⛔“Today, we're announcing the plan to wind down RTFKT operations,” RTFKT (pronounced “artifact”) said in a statement on X.
“To honor and preserve this pioneering legacy, we will be launching an updated website that showcases the groundbreaking work that defined the RTFKT journey.”

Launched in 2020 amid the beginnings of the mania around NFTs and the metaverse, RTFKT quickly garnered a reputation as a fast-moving startup. It spun up “drops” with brands, including Nike, and collaborated with the likes of sneaker designer Jeff Staple and Japanese artist Takashi Murakami.

It was a period of time when…