Hi friends of Bert, Assistant #1 here.

First, thank you, truly, to everyone who shows up for Bert. Who encourages him, includes him in your weird memes, and makes him feel welcome here. If you’re reading this, there’s a good chance this cast isn’t for you.

I’m writing on behalf of someone who’s too soft-hearted to say this himself: This one’s for the haters.

Not to return the hate, but to inform, teach, and, yes, gently warn.

I know many anti-Bert sentiments come from folks who don’t follow him, and are likely making assumptions.
I get where the eye rolls come from.

You're browsing the leaderboard and see a literal dog in the top 10 (again).
You think: “Why is a dog ahead of me?” or “This other account deserves it more.”
Or: “It’s just cute dog pics. That’s so easy.”

And if that’s what you think — try it. Really. Post a photo of your dog (or any dog), multiple times a day for a week. See what happens.
(Bert will be thrilled if it works!)

Continued ⤵️

You really shoould not need to explain yourself here. 
It is an amazing job you, the assistants and The Bert himself, are doing. Your kindness is extremely courageous and contagious. 
Thank you for being here. 
You make it an even better place.

And indeed: haters gonna hate.
But we love you.