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BrightFutureGuy π©ββοΈ
@bfg
I say it often, even great products may fail when their POSITIONING sucks. On the other hand, your product can start growing like weeds πΏ when you reposition it correctly. I have published my 8-step framework to nail the positioning for any product or service. it helped me successfully reposition several products. Everyone is different but everyone needs positioning and that's why it's my pet peeve π₯Έ In case you missed it, here's the essay link on @paragraph_xyz to get your thinking started: https://paragraph.xyz/@buildbetter/nail-product-positioning
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Apurv
@apurvkaushal
reminds me of "Obviously Awesome" - by April Dunford. Good resource, tysm for sharing..
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BrightFutureGuy π©ββοΈ
@bfg
Good catch! It def is heavily based on Aprilβs logic because I believe she the best B2B tech positioning expert we have today πͺ
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