Product

Polymarket is cool because it has enough utility that people who don’t care about crypto still use it

People who hate crypto won’t use products like PM, but you shouldn’t worry about convincing them - it’s ideological and no product change outside of removing crypto can convince them

Focus on the crypto indifferent

another way to look at the space is a lot of it will get more backend hence abstracted. and hence you'd have centralised apps co existing with decentralised more crypto native alternatives.

Over time, even the ones who hate crypto would shift to the decentralised versions simply because they'd be better at delivering value than the centralised ones ( due to permisionlessness, more fair market behaviour etc.)