Zach
@zachterrell
for a company that is so obsessed with its brand, I’m shocked that Nike still has stores in shopping malls
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Apt
@aptlab
Depends on the mall, at least in major US metros. Plenty of examples on the other side in fashion brands. Seems an unavoidable fate when searching for profits with their massive scale. Gotta your demo where they're at! IMO selling through big box stores is even more brand dilutive, particularly when done with different quality inventory. Not to mention their outlet stores...
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