Building a consumer brand in crypto is double the amount of work.

Not only do you need to make the brand cool and appealing - you also need to do it with tech that is very nascent and intimidating to most people.

You're basically juggling all the struggles that every new company goes through but while on roller skates that is the every changing onchain infra landscape.

You need to sell both the culture and tech and package it into something that feels new, exciting and digestible.

No wonder we haven't seen many breakout apps yet!

Yes, and - same over in ReFi. I support plastiks.io which had to pivot from B2C to B2B bc the hurdles you mention. Plus, it takes 10x (gutfeel) more funding for a longer runway until you hit PMF.

Selling NFTs via FC Barcelona was cool/ sexy. Negotiating with recycling companies is a different job...

Onchain is the new online - FID 206 -  cooprecords.xyz