Books

Reading Naomi Klein's Doppelganger and Kyle Chayak's Filterworld in quick succession provides a pretty holistic overview of all the impact algorithmically filtered experiences online can have. 

Filterworld: commodifying, and flattening culture 
Doppelganger: hollow out humans by turning them into (static) brands, fostering divide 

Add to that some Byung-Chul Han, Society of the Spectacle by Debord and a little of Baudrillard's concept of Hyperreality and you get a good grasp of why life with Big Tech feels as it does. 

Any other books you'd recommend falling into that theme?

Two years ago I’d have no idea what any of this meant and now I feel I’m living it everyday