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You’re Not Selling a Product; You’re Selling a Chance!
1. One major mistake many salespeople make is trying to convert warm leads directly into sales. However, there’s an important stage between receiving a warm lead and making a sale – skipping it can lead to total failure.
2. This stage can be called the “demonstration of opportunity.” Before pushing the customer toward buying, the salesperson should first paint a picture of the chance this product brings for the customer and their company if they decide to implement it.
3. For the individual, this chance could mean gaining points within their company, an easier path to meeting KPIs, or similar benefits. For the company, it might mean boosting revenue, reducing costs, outpacing competitors, entering new markets, or achieving other goals based on their current position and needs. Continuation on my channel. 1 reply
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