Dark Side

@amoreynis

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3 Followers

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Protein Causes Cancer 1. A funny test was recently conducted by a guy on Twitter. He published several posts with opposing statements to see which would be more popular. 2. There were three pairs of posts. "Sugar is good for you" and "sugar is bad for you." "Protein cures cancer" and "Protein causes cancer." "Eat less protein" and "Eat more protein." 3. The winners in the pairs by number of views by a multiple margin were the posts "Protein causes cancer," "Sugar is bad for you," and "Eat less protein." At the same time, the relative popularity of the winners was also by a multiple margin - "Protein causes cancer," "Sugar is bad for you," and "Eat less protein."

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Your year starts today 1. Many real stories show us that a person's life can change dramatically in just one year. 2. What new things did you start doing today so that the same thing would happen to you? 3. Why "new"? What, in the year that you were doing the "old", has your life already changed dramatically for the better? 😉

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Why did Nike take off? Because you have a body... 1. The co-founder of Nike said at the very beginning of the company's history - "If you have a body, then you're an athlete!" From which the natural continuation suggests itself - if you are an athlete, then you need sneakers 👟 2. As a result, Nike managed to achieve much more - so that people began to think that they are athletes, just because they put on sneakers. And since few people want to consider themselves weak-willed lazy people, Nike took off due to this feeling 🚀 3. In the same way, Kodak once released cheap film cameras, after which a lot of people began to consider themselves great photographers 📸 And not so long ago, the same thing was repeated on an even larger scale by mobile phone manufacturers📱

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"What do I get for my money?" is a question that you don't even need to come up with an answer to. Here's why. 1. If a client asks, "What do I get for my money?" in the sense of "Is it worth it?" - this is a red flag for you. Because you failed in one of two things. 2. The first option is that you failed to clearly and convincingly convey the value of your product. 3. The second option is that for some reason you sell your product to those for whom its value is an empty phrase.

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The chance to make a huge profit is something you strongly disagree with 1. The chance to make a huge profit is only for those who do what others disagree with. Because when everyone agrees ➔ everyone does the same thing ➔ and everyone earns a little bit. 2. At the same time, for some reason, everyone sees themselves in the place of the one with whom others disagree. And you take and put yourself on the other side - when YOU do not agree with what someone else says 👎 3. It is possible that right now you are missing the chance to make a huge amount of money on what he might succeed in 💰 4. After all, if you agree, there will be only two of you - and the huge gain will be divided in half, which will still be a huge amount left 😉

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You should not be remembered. You should be paid. 1. One popular guru wrote here that the best way to build a business is "first the audience, then the brand, then the community, and only then the product." And this is a typical recipe for success for clowns 🤡 Who can earn a lot. But it is very difficult and relatively short-lived. 2. Firstly, a business built on an audience works as long as you continue to entertain them. And "all evening in the arena" is not as easy as it seems. 3. Secondly, people come to the circus to have fun. Therefore, the percentage of conversion into the purchase of the product will be small. And the retention rate of those who bought it purely out of curiosity or love for the clown will be even smaller.

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Want it? Become it! 1. AI has already developed to such an extent that it is starting to replace juniors in many positions - programmers, marketers, product managers, and so on. In this regard, we can hear cries: "If AI replaces juniors, then where will the seniors come from?" 2. Where and always! After all, experienced seniors come from inexperienced seniors, and not from experienced juniors 😉 Because you can't learn to become someone by doing something else! 3. In ancient times, masters took apprentices who swept the floor and carried blanks for years. Although the apprentice began to turn into a master only at the moment when the master allowed him to take on real work for the first time.

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Why do you need thrifty customers? 1. AI allows companies to perform their tasks not only cheaper, but also faster. 2. If you decide to create an AI startup, it is better to come up with products that help companies work not cheaper, but faster ✈️ 3. Firstly, such clients will live longer. After all, the speed of business has now become critical not only for startups, but also for adult companies. 4. Secondly, they will pay you more than those who want to save. After all, such companies live by the principle of "we must not spend less, but earn more" 😉 5. So, what and for whom can you speed up?

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Interest is more important than competence 1. Oh, this is the honest truth: “What you are interested in is a much more reliable predictor of success than what you are good at.” 🚀 2. I actually met a lot of smart people who were good at many things — but who were not very interested in anything. 3. And they really did nothing explosive.

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It's time for "comb people" 1. Prompt engineering is not the ability to juggle words 🤹‍♂️ but the art of management 😉 After all, you first need to clearly understand what you want to get. Then provide ChatGPT with all the information necessary for this. And then give it feedback until it gives you a result that satisfies you. 2. However, you need to at least understand what you are asking it about! Otherwise, you will not be able to correctly formulate your request and evaluate its answer for applicability and the absence of hallucinations. 3. Moreover, "at least somewhat" is quite enough! And this opens up awesome opportunities for us 🚀

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Smart - to the left, beautiful - to the right 1. The well-known biotech company Moderna announced the introduction of a new position - the director of people and digital technologies. Yes, yes, they will now have one person. 2. Because his task is to separate within the company what people do and what AI does. So that people only do what they are good at, and AI - what it is good at. As a result, as the company plans, some positions will be cut, some will be added, and some will have their job responsibilities changed. 3. Currently, such things in companies are usually managed by two separate people - the director of people and the director of digital technologies. Because of which, in fact, they are pulling the blanket from each other, afraid of losing weight and influence. Which certainly interferes with the common cause. 4. Therefore, Moderna decided to appoint one person who would simultaneously rule both people and AI - not really caring who wins. Because now he won't really care 😉

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No, you don't need to put in a lot of effort. That's the whole point! 1. "Y Combinator is about putting a relatively small amount of the right effort in the right place to get a decent result." That's how Paul Graham answered the question of how YC graduates manage to create something worthwhile in just 3 months of acceleration. 2. By and large, this is the main task of any startup - to find either the right place or the right approach, but so that small efforts bring a disproportionately large result. And at any stage! 3. At the early stages - this is the reason why people want to invest in a startup. After all, if a relatively small amount of effort brought a decent result - it means that if you invest millions here, the result will be simply awesome 😉

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Who will be popular when everyone becomes great? 1. Who will become popular authors on social networks when AI learns to write equally great texts for everyone? 2. Those whose posts will be seen by people more often than others. Moreover, these posts will be devoted to the topics that concern these people the most. 3. Although this is already happening now. Although some authors are deceiving themselves with the illusion that the main thing is how well they write. And if they are not read much, they try to write even better.

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What to throw out? 1. Great phrase: "Bad founders add employees to their startup. Good founders add business processes. Great founders remove both." 2. Because the biggest gain in efficiency comes not from adding something, but from removing something. 3. First, simple systems are always more reliable and easier to manage. 4. Second, to succeed, you need to focus on something. And focus is always associated with removing, not adding. 5. Third, no complex system can be built from scratch. It is always an evolution of a simpler system. 6. But what the hell should you throw out?

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Become Steve Jobs in this unexpected sense 1. Designers should become startup founders now. At least this is what one of the Y Combinator partners thinks, who is now actively inviting designers to apply to YC. Why? 2. Because AI will soon learn to program really well. Therefore, the ability to program will no longer be a critical skill for startup founders. 3. But what will remain unchanged is that simple, understandable and easy-to-use products become popular and successful. Although very complex algorithms and technologies may be hidden inside them.

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Become a Vibe CTO or leave the profession? 1. Another cool consequence of the growing popularity of "vibe coding" is that every programmer will be forced to become a project CTO 🚀 Or leave the profession. Well, judge for yourself. 2. Firstly, AI is actually stupid 😉 In the sense that it needs to be clearly and thoroughly explained the task, otherwise it will program some crap. Although now an ordinary programmer often "thinks with his hands" - figuring out how it will work as he goes along. And thinking everything through in his head in advance before setting a task is the first step in maturing a system architect.

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Don't be like ChatGPT 1. Lately, ChatGPT has been making mistakes noticeably often. Not hallucinating, that is, making things up. Namely, making mistakes — that is, giving answers that contradict obvious facts. 2. For example, you ask him where to plug the wire to connect the receiver to the amplifier — and he says to the USB-A port. Although it should never be plugged there. You ask "why" — and he says that in the picture he saw USB-C and USB-A ports, and since they are often interchangeable, he assumed that the wire can be plugged into USB-A. Because otherwise he would have to study the documentation for the receiver 😉

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There is no need for a startup to waste money on advertising. It needs to act differently. 1. At least, this is what LinkedIn founder Reid Hoffman thinks — after all, a startup won’t have enough money to give out as much advertising as it would like ☹️ 2. Instead, a startup should look for creative ways to fit into existing distribution schemes in order to “ride into heaven on their shoulders” 😉 3. When Hoffman himself was still working at PayPal, eBay became such a distribution channel, which agreed to add a payment method via PayPal. 4. Airbnb once pulled a similar trick by adding the ability to cross-post ads from its platform to the popular classifieds site Craigslist. Apartment and house owners willingly clicked the cross-posting button because Airbnb promised that this would increase the owner’s income by $500 a month.

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You start from scratch only once in your life 1. You never start from scratch! After all, you use all your previous experience for the new project anyway. 2. Even if it turned out to be unsuccessful. But you eventually learned and realized something new for yourself, didn't you? 3. This should become the takeoff platform for a new project - "I understood this, so now I am doing a project that uses this new understanding" 🧠 4. And this is much more correct than when the "old you" decided to simply switch to a new topic. Like the reason for the previous failure is not in you, but in what you were doing. 5. Although even why you chose that topic then, and what you did in it - is a consequence of who you were. Therefore, the old you will step on the same rake in a new topic 😉

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You need to fight the rock, not other miners 1. Peter Thiel regularly repeats that a successful startup should build a monopoly, not compete. Because competition is a tug of war that kills profits. But I haven’t read a normal approach to creating monopolies from him ☹️ 2. But today I saw a tweet from Naval Ravikant, which shows a good direction for creating monopolies - “It’s better to compete with nature than with other people” 🚀 3. By “nature”, of course, he means the current state of affairs in some area, and not human nature. Because it is useless to compete with laziness, greed and other sins. They can only be used to your advantage.

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