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Esther Ⓜ️
@commin
When comparing discount terms, 7% off vs. 6.8% off, which is more attractive? Marketing and consumer psychology suggest that the latter is more appealing. But why is the lower discount more attractive?
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Alina 🎩 🟣 🎭 :•>
@alinaya
Because there are two numbers?
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Esther Ⓜ️
@commin
Unfortunately, a precise discount rate leads consumers to believe that the discount will be short-lived.
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Alina 🎩 🟣 🎭 :•>
@alinaya
I didn't even know about this! In general, I've never seen a discount with 2 digits
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Esther Ⓜ️
@commin
Unfamiliar one 😄
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