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Alex Comeau

@alexcomeau

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Thoughts on getting PMF and keeping it; When I opened a nightclub six years ago I wasn’t thinking about scale - I just wanted to build something people lined up for. They did, and to my surprise, they still do. While the nightlife industry contracts around us, we’re having a record-breaking year. Now, my focus is on iteration vs ignition. The business operates more like a startup than ever, obsessing over two levers: culture and systems. 1. Everything is downstream of culture. It’s fluid, emotional, and essential. What’s cool today might be cringe tomorrow, and relevance can’t be copy-pasted. The real challenge is building internal culture that evolves fast enough to stay in sync with the crowd without becoming reactive. I’m trying to think long-term in an industry built on moments. 2. Sales follow systems. You can’t brute-force scale in nightlife. Getting more tables and tequila out the door comes down to repeatable systems. The front is a vibe; the backend runs like high-volume Saas.
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