Alana Levin
@alanadlevin
In the future, every app will have an embedded wallet It's just an easier, lower-cost way to send and receive payments online (especially as stablecoins grow in prevalence) Doubly true for tools that let anyone, anywhere build and sell products. Eg a 16yo vibe codes a cool app that people around the world are willing to pay $3/month for? Far easier to spin up a wallet than navigate the financial sausage of current international payments + banking
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Zach
@zd
ok maybe, but do you *want* this future? on the current path, we'd be left with - a wallet in every app - our money fragmented across those wallets - lack of control over those wallets (since most companies aren't prioritizing private key export) from a user POV, this seems like a nightmare
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Alana Levin
@alanadlevin
I don’t think the last two are necessarily true - eg products like Turnkey help avoid both issues you mentioned I do think it’s a desirable world where anyone, anywhere can get paid easily on the internet
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Zach
@zd
have you actually used turnkey? i'm a happy turnkey customer, and it does help us give every /presto agent a wallet, but it *does not* solve the problems you're claiming it solves turnkey lets us provision wallets via api, but the onus is the product builder to choose 1. whether to expose keys to the user 2. how to do that effectively as a result, most companies just don’t do that - they create the same lock in as any web2 fintech app wallet bc "growth is more important" are you telling me that you want one wallet for farcaster, one wallet for instagram, one wallet for target, one wallet for starbucks, and your money spread across all of them? that doesn't sounds great...
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Alana Levin
@alanadlevin
Totally fair take as a snapshot of where it is today. I do think wallet interop will be solved by the embedded wallet providers and my sense is it’s something they’re actively working on Have used turnkey from the user perspective but am not technical so can’t claim to have used it as a dev
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Zach
@zd
i hope it gets solved too! just not what i'm seeing happen rn on the ground afaik, @adeets-22 / @undefined is the only one tackling this problem head on if turnkey + privy are too, that's great - this is just the first i'm hearing of it zooming out: we're basically talking about new SSO providers here, and i'm struggling to see a world where this isn't winner take most i think what will happen is 90% of the market gets controlled by one provider and the other 10% ends up with a really solid self-custody solution maybe the split is actually 95/5 or 99/1... who knows!
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Alana Levin
@alanadlevin
My belief / hope is that it’s just a question of sequencing! Win distribution, then expand SSO (come for the tool, stay for /build a network) rather than start with SSO as the differentiator (esp bc it hasn’t proved to be the top priority for customers today)
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Zach
@zd
so the open ai playbook? > win distro with chatgpt (ie. build the best app on earth) > expand into "sign in with gpt" (ie. build the moat) > own 90%+ of SSO market in 5-10yrs (ie. solidify the moat) it seems like most crypto companies competing in the embedded wallet space are doing the opposite > compete for SSO market share amongst crypto native companies > solve interop at some future date > somehow back into an app...? 🥴
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