Aditya Chauhan
@aditya-marketoor
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As i reflect on my 3 year journey in web3 marketing, im reminded that this space is constantly evolving. while i don't claim to be an expert, ive learned valuable lessons through a lot of trial & error, and im eager to share them with you.
learning 1: community is the real mvp. i used to think that content was king, but no, its the community that wears the crown.
learning 2: authenticity beats the algorithms. web3 is built on transparency and trust. authenticity is a key to building credibility with the audience. be real and be honest and don't try to manipulate those algos.
learning 3: web3 is not just about tech, its about people. there is so much tech in this space but at the end of the day, its about solving problems for real people.
learning 4: dont just promote, do educate as well. web3 is complex and education is crucial.
learning 6: collaboration is the new competition. seek out partnerships, collaborations and opportunities to work together.
if you have made it this far, heartfelt thanks. 1 reply
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itās high time to face it- people don't fall in love with products/ideas, they fall in love with people. and yet, so many web3 projects still sound like, well, projects. corporate jargon, buzz words, robotic tone, and a whole lot of soullessness.
but what if your brand voice was different? what if it sounded like a real person, with quirks, flaws and a sense of humor? wouldn't that be someone you'd want to hang out with?
when we make our projectās voices sound human, we make them relatable and authentic. and that's when the magic happens.
by adopting a humanlike brand voice, projects can create a more personal and emotional connection with their audience, ultimately driving loyalty, engagement, and growth. 1 reply
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