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Tay Zonday
@tayzonday
Digital video lacks the magic of analog. The power to fast-forward and rewind smoothly, or “scrub” play any speed and direction, is four-dimensional chess to digital video’s two dimensions. Yes, formats like ProRes in non-linear-editors bring this back to digital video. But why not social media? Why can’t I smoothly scrub TikTok in any direction and speed? One can’t argue that this is a necessary sacrifice of format compression. Because any client can download and linearly decode keyframes far enough ahead to scrub a meaty length of video. A social product manager could build this type of player. The ability to toy with video like it’s on a DJ turntable just isn’t profitable user behavior. Collecting telemetry to effectively spy on users to serve them ads requires that users behold static video assets in a non-interventionist way. Allowing otherwise would add noise to the telemetry signal. But what if noise is the signal? Maybe video-scrubbing outliers are an untapped, unmonetized majority
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Adam
@adam-
When they zig, you zag Too many people don't take chances because they talk themselves out of it by contemplating all the ways it can't work, rather than see if it does. Every breakthrough, viral hit happened because other people thought it wouldn't work. Buck the trend, build it because its interesting to you and see if other people agree in the process
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