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Jordan Kutzer
@jk
Was stuck at 183K for months. We started charging for things in our free VR game and our comments were flooded with players asking “WHY CHARGE?!” We thought it’d be bad for the brand to talk about money. WRONG. Made the video explaining why VR games need to make money. Broke the logjam. We are growing again!
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Adam
@adam-
Can you share the video you made talking about this? I've seen many businesses struggle with how to have this conversation, but as you mention, it's usually worse not to address it at all. I believe people value clarity above all, so talking about money up front removes friction and ambiguity.
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Jordan Kutzer
@jk
For sure! Here you go! This took a ton of takes and a lot of editing to simplify the message for our audience. It’s hard to explain to young people with no money that it’s in their best interest to have their favorite games make a lot of money… because it lets the devs make the game even better for players.
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