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2) When Sony bundled Bluray drives with the PS3, they did so at a time when buying a standalone Bluray player cost around 1k. The PS3 was was significantly more expensive than an Xbox360 ($299 for a base model, whereas PS3 on launch cost $499 and $599 depending on memory). However, if you compare it to that standalone Bluray player cost it was a deal, because you also got a game console. Here's the thing, Sony was still losing money on each console sold (around $307 per unit), but they were hell bent on winning the format war this time around, and the strategy worked...kinda, because by the time all was said and done, physical media was on the downtrend. Digital downloads, while still in its early days, were were where things were going and the battle shifted to marketplaces.
If I was to keep going, I'd talk about the trials and tribulations of the playstation store, but I'll leave it here for now. 0 reply
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