I personally think "own/control your own data" being the punchline for most web3 products is at best extremely weak esp. when facing consumers. 

Consumers don't tend to optimize for "safety" when they are looking for fun. It's rarely ever the primary hook.

building @perl & @offmarket | fid #539 | resuming /cheesecoin once we hit pmf 🎯

I agree. The hook is get paid for your data.

not a bad angle if the amount of $ was significant enough, and the "process of getting paid" was frictionless.

but getting paid $.00069 for a like i receive isn't gonna do it for me personally. maybe $.00420