Founders

hiring a “growth” person prior to pmf thinking that they can magically make it grow is a mistake.

founders have to figure it out on the frontline by selling shamelessly and feeling how easy/difficult it is to sell.

it is the only way.

🦙 @alfaca | building fun consumer crypto apps: @offmarket @perl | vc warm intros | fid #539 | resuming /cheesecoin once we hit pmf 🎯

Agreed! But also important to note a good growth strategy doesn’t happen overnight

This. Found it to be the best way to understand your target customers actual painpoints. Definitely a grind but man I love it.

To be honest I’m not a fan of hiring any “growth” people or building a sales team before actually building a marketing machine. Leads should always come before the sales team.

If you're at an early stage, you need to be the growth person as a founder.

I never considered myself a salesperson and struggled with the thought of having to sell something. I found it easier when I truely believed in the value of a service/product based on personal experience; then it doesn't feel like selling. 

Rejection helped explore value prop weaknesses and refine the message.