What do you do when you're a small fish competing against whales?

After all you'll be struggling to even survived while the whales roam around freely but what if you could use them to your advantage?

This is the story of bandit and "The unsponsored project"

At the U.S. Olympic trials, you see the elite athletes, big names, and major sponsors like Nike, Adidas, and ON. 

But you might have also notice the 35 athletes in all black with no branding

They stand out in their own way and that is the point!

You see unsponsored athletes at the trials have no choice but to wear branded gear on race day without pay. 

They end up providing free marketing, and if they win, the brand—not the athlete—reaps all of the benefits.

Bandit fixes this by signing them to a small deal

Athletes receive a small payment to wear unique, unbranded black clothing. 

This gives Bandit the marketing they want while making unsponsored talent easier to spot.