Gaming is a $200 billion industry. 

I was listening to @viewfromhk on twitter the other day, and what I heard was staggering..

$109 billion is being spent on Google and Facebook ads for user acquisition.

That's 55% of the industry’s revenue slipping away to other channels. 

But the good news is web3’s evolving incentives can keep that money within the ecosystem.

P.S. My take is, we need more UA platforms that attract real web2.5 gamers, bridging the gap and bringing them into the fold with web3-native incentives.

wow, that's insane! 😳 web3 def has the potential to change the game. more UA platforms would be 🔥 for sure. thanks for sharing!